---
title: "Blog – Griflan"
description: "A strategy-led design studio specializing in laying down the awesome sauce."
url: "https://griflan.com/blog"
---

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# The Brand Guide

Your guide to branding, design, and digital growth.

AllBrandingDevelopmentFrom the FoundersInsightsWebsites

Category: All

[Websites](https://griflan.com/blog/why-most-websites-fail-after-a-company-scales)

August 19, 2026

### Why most websites fail after a company scales

Learn why websites often fail after company growth and how strategic UX, design, messaging, and development support long term scalability.

[Insights](https://griflan.com/blog/what-does-a-branding-agency-actually-do)

August 10, 2026

### What does a branding agency actually do?

Learn what a branding agency does, what services are included, and how strategic branding helps companies clarify positioning, identity, and growth.

[Branding](https://griflan.com/blog/why-most-brands-fail-to-stand-out-in-saturated-markets)

August 7, 2026

### Why most brands fail to stand out in saturated markets

Learn why many brands struggle to differentiate in crowded markets and how strategic branding improves positioning, recognition, and growth.

[Branding](https://griflan.com/blog/motion-design-and-interactive-storytelling-for-modern-brands)

July 10, 2026

### Motion design and interactive storytelling for modern brands

A static brand is a brand standing still in a world that will not stop moving.

[From the Founders](https://griflan.com/blog/from-ron-and-ari-why-we-say-the-hard-thing)

June 25, 2026

### From Ron & Ari: Why we say the hard thing

The work gets better when you say the thing you are thinking. Griflan co-founder Ron Griffel on what honest creative partnership actually looks like in practice.

[Websites](https://griflan.com/blog/custom-web-development-for-scalable-high-growth-companies)

June 10, 2026

### Custom web development for scalable, high-growth companies

Learn how custom web development supports scalability, performance, UX, and long term digital growth for modern businesses.

[Development](https://griflan.com/blog/website-design-and-ux-strategy-for-high-performing-digital-experiences)

June 10, 2026

### Website design and UX strategy for high-performing digital experiences

Your website is making an impression right now. The question is whether it is the right one.

[Insights](https://griflan.com/blog/inside-the-branding-process-strategy-investment-and-execution)

May 14, 2026

### Inside the branding process: strategy, investment & execution

Strong branding is not built through visuals alone. This guide breaks down how the branding process actually works, what to expect at every phase, and why getting it right is one of the most valuable investments a growing company can make.

[Branding](https://griflan.com/blog/immersive-branding-and-growth-strategy-for-high-growth-companies)

May 14, 2026

### Immersive branding and growth strategy for high growth companies

There is no shortage of brands that look good. The problem is that looking good stopped being enough a long time ago.

[From the Founders](https://griflan.com/blog/from-ron-and-ari-what-we-were-really-building-when-we-started-griflan)

May 14, 2026

### From Ron & Ari: what we were really building when we started Griflan

This is the real story behind Griflan. Not the polished version — the true one.

## You win. We grin.

![Distributed ventures leads Armadillo’s to a $3.5 million seed round.](https://www.datocms-assets.com/160733/1758901287-armadillo.png)

### Distributed ventures leads Armadillo’s to a $3.5 million seed round.

Read More

![Plaid Scoops up Cognito for $250 million.](https://www.datocms-assets.com/160733/1758901177-cognito.png)

### Plaid Scoops up Cognito for $250 million.

Read More

![New Engen ranks top 5 among large agencies on ADWEEK's 2025 fastest growing agencies list.](https://www.datocms-assets.com/160733/1758901148-new-engen.png)

### New Engen ranks top 5 among large agencies on ADWEEK's 2025 fastest growing agencies list.

Read More

![Blockchain security startup raises $90 million despite drypto winter.](https://www.datocms-assets.com/160733/1758901238-halborn.png)

### Blockchain security startup raises $90 million despite drypto winter.

Read More

![Katy Perry, Nas, and Jason Derulo are investing big in a Spotify rival.](https://www.datocms-assets.com/160733/1758901342-audius.png)

### Katy Perry, Nas, and Jason Derulo are investing big in a Spotify rival.

Read More

![TinyFish AI agent raises $47 million.](https://www.datocms-assets.com/160733/1758901125-tiny.png)

### TinyFish AI agent raises $47 million.

Read More

![NeoReach helps 10,000+ creators earn more than $50 million.](https://www.datocms-assets.com/160733/1758901212-neoreach.png)

### NeoReach helps 10,000+ creators earn more than $50 million.

Read More

![Everest emerges from stealth mode with a landmark $140 million funding.](https://www.datocms-assets.com/160733/1760101593-everest_light.svg)

### Everest emerges from stealth mode with a landmark $140 million funding.

Read More

## Griflan is a creative studio at the intersection of design, strategy, and compelling storytelling, shaping brands that move culture and leave a lasting mark.

### Partnering with ambitious brands & inspiring people.

- [856.816.6159](tel:856.816.6159)

- [610.952.1398](tel:610.952.1398)

- [hello@griflan.com](mailto:hello@griflan.com)

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