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Aramark Patient
menu Branding

Balancing innovative solutions and time-tested approaches to the delight of their customers.

  • What We Did
  • Strategy
  • Illustration
  • Branding
  • Print

Aramark provides food service, facilities and uniform services to hospitals, universities, school districts, stadiums and other businesses around the world. The food service giant was looking to put a fresh spin on its line of hospital menus, so they asked us to plate some branding ideas. (See what we did there?) We had two projects on the table—Aramak’s in-room patient menu, and their pediatric menu. We came up with Treat Yourself for the adults; Little Treats & Tasty Eats for the kids. The idea behind it was not just a rebranding, but a total reconsideration of the hospital dining experience. For adults, this meant highlighting personal choice. For the little ones, it was about putting a happy face on the food. Also, it rhymes, which we absolutely love.

We needed to create a whole new way
of looking at hospital dining because, let’s
face it, hospital food hasn’t always had the best reputation.

Unused Menu Concepts

Unused Menu Concepts

With a focus on choice, freshness and fun, we helped Aramark create branding around its evolving nutritional strategy, giving a crisp, bright look and an engaging personality to menus and related materials.

When one of the biggest names in the biz comes to you for ideas, you knock it out of the park. That’s what we did here.