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Balancing innovative solutions and time-tested approaches to the delight of their customers.
Aramark provides food service, facilities and uniform services to hospitals, universities, school districts, stadiums and other businesses around the world. The food service giant was looking to put a fresh spin on its line of hospital menus, so they asked us to plate some branding ideas. (See what we did there?) We had two projects on the table—Aramak’s in-room patient menu, and their pediatric menu. We came up with Treat Yourself for the adults; Little Treats & Tasty Eats for the kids. The idea behind it was not just a rebranding, but a total reconsideration of the hospital dining experience. For adults, this meant highlighting personal choice. For the little ones, it was about putting a happy face on the food. Also, it rhymes, which we absolutely love.