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Not just logos or guidelines, but full brand systems designed to help ambitious companies stand out, scale, and become instantly recognizable.","A brand isn’t just seen, it’s felt. Griflan helps startups, technology companies, and established teams turn positioning, storytelling, identity, and digital experience into a brand people remember.",{"id":14,"alt":15,"title":15,"focalPoint":15,"width":16,"height":16,"thumbnail":17,"small":18,"medium":19,"responsiveImage":15,"video":20},"K2dyWJCERgeb7U-JPRAwWA",null,1080,"https://www.datocms-assets.com/160733/1759743642-griflan-shardeum-b.mp4?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/160733/1759743642-griflan-shardeum-b.mp4?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/160733/1759743642-griflan-shardeum-b.mp4?auto=format&fit=max&h=1500&q=85&w=1500",{"mp4low":21,"mp4medium":22,"mp4high":23,"width":16,"height":16,"thumbnailUrl":24,"title":15,"duration":25},"https://stream.mux.com/00e84udwdi00aSYGIWi4s8GBE9K202fY02et/low.mp4","https://stream.mux.com/00e84udwdi00aSYGIWi4s8GBE9K202fY02et/medium.mp4","https://stream.mux.com/00e84udwdi00aSYGIWi4s8GBE9K202fY02et/high.mp4","https://image.mux.com/00e84udwdi00aSYGIWi4s8GBE9K202fY02et/thumbnail.jpg",12,[27],{"id":28,"label":29,"internal":30,"external":34},"O7PIBiJ0RBmPdzK6p388Ng","Let’s Build Your Brand",{"id":31,"type":32,"title":33},"XN-f2z65TN2gYNB_1XUcsw","contact","Contact","",[36,47,58,68],{"id":37,"stat":38,"text":39,"client":40},"at9lTRz0QCGjDE5d_TFKtw","$250m","Plaid Scoops Up Cognito for $250 Million",{"id":41,"name":42,"logo":43},"DMZK1vgSRd-IerE7xytfvQ","Cognito",{"url":44,"width":45,"height":46},"https://www.datocms-assets.com/160733/1759329804-cognito.svg",158,56,{"id":48,"stat":49,"text":50,"client":51},"O0vYgwNWTYaSCo7fIluSlg","$140m","Everest emerges from stealth mode with a landmark $140 million funding",{"id":52,"name":53,"logo":54},"cepqyiPgR7e3DNsovj4yiQ","Everest",{"url":55,"width":56,"height":57},"https://www.datocms-assets.com/160733/1759329874-everest.svg",71,61,{"id":59,"stat":60,"text":61,"client":62},"L5r32OnORUqr_sV-nXbXnA","65k","We have had 65,000 users for the values bridge since 5 months of launch.",{"id":63,"name":64,"logo":65},"O8PRyMBDRamjjCgrOlZtfg","Suzy Welch",{"url":66,"width":45,"height":67},"https://www.datocms-assets.com/160733/1759331867-suzy-welch.svg",41,{"id":69,"stat":70,"text":71,"client":72},"OwqpeZLUQM2iWc5WxTVb-A","2X","We have had 2X is growth since the launch of our new brand and website.",{"id":73,"name":74,"logo":75},"PmNyfFTjSCmSEqPhTrzt0g","Techspeed",{"url":76,"width":77,"height":78},"https://www.datocms-assets.com/160733/1759331978-techspeed.svg",100,69,[80,98,108,130,171,204,249,972,1003],{"id":81,"type":82,"title":83,"text":84,"media":85},"cxpxr-7ZRP6aSX1REmLR_g","service_text_media_block","More Than a Logo. 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Griflan builds brands that connect strategy with feeling, turning positioning, voice, visuals, and digital experience into something distinct and scalable.",[86],{"id":87,"alt":15,"title":15,"focalPoint":15,"width":16,"height":88,"thumbnail":89,"small":90,"medium":91,"responsiveImage":15,"video":92},"TVYbANPvRUixq5RQpn1wRQ",1350,"https://www.datocms-assets.com/160733/1787004939-griflan-web-saffron-10.mov?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/160733/1787004939-griflan-web-saffron-10.mov?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/160733/1787004939-griflan-web-saffron-10.mov?auto=format&fit=max&h=1500&q=85&w=1500",{"mp4low":93,"mp4medium":94,"mp4high":95,"width":16,"height":88,"thumbnailUrl":96,"title":15,"duration":97},"https://stream.mux.com/BPDhxGy2AWNqxT022EiaOr7001JCxA01Pxi/low.mp4","https://stream.mux.com/BPDhxGy2AWNqxT022EiaOr7001JCxA01Pxi/medium.mp4","https://stream.mux.com/BPDhxGy2AWNqxT022EiaOr7001JCxA01Pxi/high.mp4","https://image.mux.com/BPDhxGy2AWNqxT022EiaOr7001JCxA01Pxi/thumbnail.jpg",6,{"id":99,"type":100,"testimonial":101},"EW9fRUbRSveOUZHa-yJgqw","service_quote_block",{"id":102,"name":103,"role":104,"quote":105,"client":106},"I_sRRcMER9mqkthSUl-S9g","Vidya Plainfield","TechSpeed,  Member of the Board","Griflan is extremely dedicated to delivering high-quality results. From the initial consultation to the final product, their team demonstrated exceptional creativity and attention to detail.",{"id":73,"name":74,"logo":107},{"url":76},{"id":109,"type":110,"title":111,"text":112,"links":113,"items":117},"Cnqt5GPLSXiZ-w37iJFOHQ","service_points_block","Why Branding Matters for Growing Companies","As companies grow, branding becomes more important because it creates consistency, trust, and recognition at scale. In a small company, founders and employees can shape the customer experience directly, but as more people, products, and channels are added, that personal influence becomes harder to maintain. A strong brand gives everyone a shared framework for how the company looks, communicates, and behaves—helping customers know what to expect while keeping the organization aligned and differentiated.",[114],{"id":115,"label":29,"internal":116,"external":34},"RM2sGJrBTruUoTByAxzHRw",{"id":31,"type":32,"title":33},[118,122,126],{"id":119,"title":120,"text":121},"SDhqacrjTZiV8PTcBGI8Uw","Stand Out in Saturated Markets","Help users understand why the company is different and why it matters.",{"id":123,"title":124,"text":125},"NfzMvnQ4RZur7yv2gMjndw","Build Trust Faster","Create a brand experience that feels credible, distinct, and intentional.",{"id":127,"title":128,"text":129},"CifZvT9bQAuo1gTNntuM_A","Scale With Consistency","Give teams a brand system they can use across web, content, campaigns, and sales.",{"id":131,"type":132,"title":133,"services":134},"K4bvELbITUmG8VQrkRuafw","service_builds_block","What Griflan Builds",[135,139,143,147,151,155,159,163,167],{"id":136,"title":137,"text":138},"MY6ZmadpTju_VsSyrQ3VWg","Brand Identity","Visual and verbal systems that define how the brand looks, sounds, and feels.",{"id":140,"title":141,"text":142},"VD0KcFwEQvGu0H-LY_dlPQ","Logo Design","Distinct marks and identity elements built to support recognition and long-term use.",{"id":144,"title":145,"text":146},"bZN9X7XPShalhar-2HGuYw","Naming","Strategic naming support for companies, products, campaigns, and brand systems.",{"id":148,"title":149,"text":150},"QyeSHei2SFS6RqGAqkvJ9w","Design Systems & Guides","Guidelines, rules, and flexible systems that keep the brand consistent as it grows.",{"id":152,"title":153,"text":154},"N36iinC2RlylinJtVEE_FQ","Campaign","Creative campaign direction that extends the brand across key marketing moments.",{"id":156,"title":157,"text":158},"AvUOfeR5RrivlsTAuSUM0w","Copywriting & Content Creation","Messaging, storytelling, and content direction that give the brand a clearer voice.",{"id":160,"title":161,"text":162},"DTKgU0coRPmn2hLtWIkimg","Packaging","Physical and digital packaging systems that bring the brand into customer-facing experiences.",{"id":164,"title":165,"text":166},"VSOThjv9RLKKo87v2ppHNQ","Photo Direction","Creative direction for imagery that supports the brand’s tone, world, and point of view.",{"id":168,"title":169,"text":170},"YUgotIvrQ9a2cjschbXiRw","Illustration & Iconography","Custom visual assets that make the brand more ownable, expressive, and recognizable.",{"id":172,"type":82,"title":173,"text":174,"media":175},"T56CiPt6RKuy503r7BsjBw","Who Branding Is Best For","You may be ready for branding if your company has outgrown its early-stage identity, your market is becoming harder to stand out in, or your messaging and visuals feel disconnected. Whether you’re entering a new growth stage or scaling an established business, a strong brand creates the strategic foundation your team needs to communicate clearly, consistently, and confidently.",[176,188],{"id":177,"alt":15,"title":15,"focalPoint":15,"width":16,"height":178,"thumbnail":179,"small":180,"medium":181,"responsiveImage":15,"video":182},"YW22JNmuQuCtCOfyC5-TPQ",1920,"https://www.datocms-assets.com/160733/1757095129-griflan-promo-upshop-01.mp4?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/160733/1757095129-griflan-promo-upshop-01.mp4?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/160733/1757095129-griflan-promo-upshop-01.mp4?auto=format&fit=max&h=1500&q=85&w=1500",{"mp4low":183,"mp4medium":184,"mp4high":185,"width":16,"height":178,"thumbnailUrl":186,"title":15,"duration":187},"https://stream.mux.com/sS7nVSYbyAPCoW02iEsNzCBy7caghgZDV/low.mp4","https://stream.mux.com/sS7nVSYbyAPCoW02iEsNzCBy7caghgZDV/medium.mp4","https://stream.mux.com/sS7nVSYbyAPCoW02iEsNzCBy7caghgZDV/high.mp4","https://image.mux.com/sS7nVSYbyAPCoW02iEsNzCBy7caghgZDV/thumbnail.jpg",15,{"id":189,"alt":190,"title":15,"focalPoint":191,"width":193,"height":193,"thumbnail":194,"small":195,"medium":196,"responsiveImage":197,"video":15},"d4JmcbwXQH61w4QWX--RrQ","Suzy brand identity lockup with text and icon on a neutral background.",{"x":192,"y":192},0.5,1669,"https://www.datocms-assets.com/160733/1760471844-suzy-9.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/160733/1760471844-suzy-9.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/160733/1760471844-suzy-9.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":198,"webpSrcSet":34,"sizes":199,"src":200,"width":193,"height":193,"aspectRatio":201,"alt":190,"title":15,"base64":202,"bgColor":203},"https://www.datocms-assets.com/160733/1760471844-suzy-9.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 417w,https://www.datocms-assets.com/160733/1760471844-suzy-9.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 834w,https://www.datocms-assets.com/160733/1760471844-suzy-9.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1251w,https://www.datocms-assets.com/160733/1760471844-suzy-9.png?auto=format&fit=max&h=2440&q=85&w=2440 1669w","(max-width: 1669px) 100vw, 1669px","https://www.datocms-assets.com/160733/1760471844-suzy-9.png?auto=format&fit=max&h=2440&q=85&w=2440",1,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgFCgoFBQwFBQUFBREJCgUMFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABgAGAMBIgACEQEDEQH/xAAVAAEBAAAAAAAAAAAAAAAAAAAAB//EABQQAQAAAAAAAAAAAAAAAAAAAAD/xAAWAQEBAQAAAAAAAAAAAAAAAAAABAP/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwCuAJGwAAAAAD//2Q==","#e9a65d",{"id":205,"type":206,"title":207,"groups":208},"QsH8YMuESMeG8N1DGcKJxg","service_details_block","It’s All in the Details",[209,229],{"id":210,"title":211,"items":212},"VJVxhmfGTvmhfHqPcczF-Q","The Griflan Difference",[213,217,221,225],{"id":214,"title":215,"text":216},"JTK2NBRgRlSufpGrGdoqdg","Not Cookie Cutter","Every Griflan brand is built around a concept, theme, and strategic point of view.",{"id":218,"title":219,"text":220},"Ip8qyR9_R32VXyCnrBj33w","Strategy Before Aesthetics","Visuals are not created in isolation. They are guided by positioning, messaging, audience, and business direction.",{"id":222,"title":223,"text":224},"CBupix0FSkuKJi1acq0-5w","Storytelling at the Center","Griflan builds brands that feel memorable because there is a narrative behind the work.",{"id":226,"title":227,"text":228},"NUz_RwgqQ2KxBaXAmeUTKA","Built to Move and Scale","Brand systems need to work across websites, campaigns, content, sales materials, and motion. Each brand has a concept, drive, and theme behind it, designed to become recognizable and support company growth.",{"id":230,"title":231,"items":232},"JBg9q5cLQyyXupqZQhVZdQ","Branding Process Snapshot",[233,237,241,245],{"id":234,"title":235,"text":236},"BTpyAyL8SEq6iKHSwK9kFw","Discovery","Understand the business, audience, competitive landscape, goals, and current perception.",{"id":238,"title":239,"text":240},"OPyyleysTY27JE12Dp1ytQ","Strategy","Define positioning, messaging, narrative, and creative direction.",{"id":242,"title":243,"text":244},"fW6x33fNRVem4f9g5BwUyQ","Identity","Build the visual identity, logo system, voice, design language, and supporting brand assets.",{"id":246,"title":247,"text":248},"A92RCCQmSiiwAoJUlJjdVQ","System & Launch","Create guidelines and apply the brand across digital, content, campaigns, and key customer touch points.",{"id":250,"type":251,"title":252,"items":253},"YrycxYYfTueLVZ19c6CD7w","service_work_block","Featured Branding Work",[254,564,717],{"id":255,"media":256,"work":257},"XqcHNdqhSi2LM0XAdzR6wg",[],{"id":258,"title":259,"slug":260,"industries":261,"highlights":268,"blocks":269},"F8-THR3XQTmIpq4Z8Hyilg","TechSpeed","techspeed",[262,265],{"id":263,"title":264},"QIVl_mUPQcan-vvbzqMoyw","Outsourcing",{"id":266,"title":267},"ZdmR1ZiqRwqdcc81cJjaDg","A.I.",[],[270,293,305,330,356,369,380,403,422,434,435,448,467,496,515,524,537,555],{"media":271},[272,282],{"id":273,"alt":274,"title":15,"width":193,"height":193,"responsiveImage":275,"video":15},"IRtARFRXS9Gdd6r4a00Zmg","“TO ThunderOps” logo displayed on a dark green background.",{"srcSet":276,"webpSrcSet":34,"sizes":277,"src":278,"width":279,"height":279,"aspectRatio":201,"alt":274,"title":15,"base64":280,"bgColor":281},"https://www.datocms-assets.com/160733/1760711087-group-5142.png?auto=format&dpr=0.25&fit=max&h=900&q=85&w=900 225w,https://www.datocms-assets.com/160733/1760711087-group-5142.png?auto=format&dpr=0.5&fit=max&h=900&q=85&w=900 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