Upshop
A single platform that powers total store operations, offering end-to-end visibility, streamlined labor efficiencies and better sales across Fresh, Center, DSD, and eCommerce.
“Griflan is the ideal creative partner in that they can combine strong design chops with digital, and then demonstrate how pieces of the branding system come to life across even more enablement materials. Through thick and thin, they are Upshop's go-to for brand + digital.”Mike WeberChief Growth Officer
Beyond aesthetics, the work was about solving real problems—clarifying messaging, simplifying navigation, and creating a digital experience that feels effortless for their audience. Every choice, from typography to motion, was designed to make Upshop’s story clearer and their product easier to connect with. The result is not just a refreshed brand, but a tool that drives engagement and supports their growth in meaningful ways.
