Five Pathways

Financial planning reimagined. Take flight with Five Pathways and discover retirement planning that's anything but ordinary.

Illustrated landing page with balloon motif representing Five Pathways’ guided planning process.
Laptop mockup displaying the Insights page from the Five Pathways website.
Soft-toned image featuring branded packaging and collateral for Five Pathways.
Vertical mobile mockups showing the responsive design of the Five Pathways website.
Branded service banner showcasing tax planning with custom illustrations.
Website section visual for investment planning, featuring financial illustrations.
"Griflan has reinforced the value of collaboration and pushing boundaries. The experience has been beyond wonderful, and I view them as a partner in our company's growth strategy."
Nate TowersDirector/Chartered Retirement Planning Counselor
Digital banner design illustrating healthcare planning within the Five Pathways service suite.
Digital banner design illustrating healthcare planning within the Five Pathways service suite.
Website banner highlighting estate planning services with illustrated palm trees.
Laptop displaying a clean insights dashboard UI.
Stationery layout including envelopes and letterhead arranged on a desk.
Brand color system showing soft neutrals and accent tones from the Five Pathways identity.
Icon set arranged in a grid featuring minimal illustrated line symbols.
"Our new site and brand was greater than I imagined, and our time spent together was fun and easygoing".
Nate TowersDirector/Chartered Retirement Planning Counselor
Smartphone mockups displaying the Five Pathways website and client tools.
Set of printed marketing materials spread across a desk surface.
Sketched mechanical component illustration placed on soft beige background.
Set of custom line icons representing key services within the Five Pathways brand identity.
Hot air balloon illustration symbolizing the Five Pathways brand journey and financial guidance.

Griflan is a creative studio at the intersection of design, strategy, and compelling storytelling, shaping brands that move culture and leave a lasting mark.

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& inspiring people.

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