We have had 65,000 users for the values bridge since 5 months of launch.
The Challenge We Tackled Together
When we first met Suzy Welch, she had thousands of followers, a reputation in the career coaching and self-help space. Suzy is a professor, author, and genuinely brilliant thinker—but she didn't have a brand to amplify her voice or a digital platform to house the ambitious vision she was building toward. The challenge? Creating a brand foundation that could grow with her, then evolving it into a full ecosystem of complex assessment tools—each with its own identity—that could help people discover their values, navigate their careers, and connect with others in meaningful ways.
How We Made It Happen
We started by building Suzy's core brand—messaging, colors, site architecture, and a website that set the stage for everything to come. Once her book launched, the real work began. One by one, we created separate assessment platforms: Pi360, Values Bridge, Compass Careers, Four Horsemen, and her breakout hit, Values Bridge. Each tool has its own distinct identity but lives within the Suzy Welch universe. These aren't simple quizzes—they're technically complex platforms with intricate equations, personalized results, and the ability to compare values with others to see if you're aligned. We handled all the branding, design, and development, building an empire from the ground up that continues to thrive with ongoing support across multiple products.
What We Achieved Together
From 12,000 followers to a multi-platform powerhouse, Suzy now has a suite of assessment tools that are genuinely changing how people approach their careers and relationships. Values Bridge alone hit 70,000 signups shortly after launch and continues to gain serious press and momentum. Each platform works seamlessly within her ecosystem, and together they've established Suzy as a leader in self-discovery and career development.
