The Challenge We Tackled Together
Happy Face had a product people loved but a brand that wasn't doing it justice—outdated, uninspiring, and nowhere near ready to drive the kind of sales they knew were possible. They had something special: a CBD product line backed by major influencers like David Dobrik, Scotty Sire, and Jay Alvarez, with a community that was primed and ready. The challenge? Starting almost from scratch to build a brand that could match the energy of their audience, translate their social-first culture into a compelling e-commerce experience, and create packaging that would stand out in an increasingly crowded wellness market.
How We Made It Happen
We built Happy Face a vibe that felt authentic to the influencer-driven culture behind it. We art directed photoshoots that captured the lifestyle, designed packaging for their hemp products that felt fresh and elevated, and developed a website built to convert. Every piece was designed to feel social-first and shoppable, creating a seamless bridge between their influencer presence and their e-commerce platform.
What We Achieved Together
We transformed Happy Face from an outdated brand into a modern wellness lifestyle that resonates with their audience. The new identity and packaging elevated their product line, the website drives sales while staying true to their culture, and the whole system works together to turn influencer buzz into actual revenue. Even David Dobrik texted his approval—and honestly, that's the kind of validation that tells us we nailed it. Happy Face now has a brand that's as feel-good as the products they sell.
