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In Revenue Capital

Empowering early-stage B2B SaaS startups by combining GTM excellence with Seed Stage venture capital.

Launch Website
Wooden surface inside a workshop environment.
Blue geometric letter “R” shape forming part of a brand logo system.
Digital brand style guide cover with logo placement and color samples.
Blue geometric tessellated pattern used as a brand texture.
Three smartphones showing blue-and-white mobile UI screens for a digital product.
Blue cover artwork displaying programming-themed illustration with the words “Cheat Code.”
Abstract geometric illustration featuring layered yellow, blue, and gray shapes.
Teal and brown brand color blocks arranged in a grid.
Four color cards in brown, blue, green, and teal with simple label markings.
Branded document titled “Insights,” showcasing print and digital collateral for In Revenue Capital.
Primary and secondary color blocks representing the In Revenue Capital visual identity.
Brand typography layout showing font hierarchy and typographic standards.
Stylized architectural illustration symbolizing opportunity and innovation in venture capital.
Repeating geometric pattern showcasing In Revenue Capital’s color system and modern brand elements.
Abstract blue 3D shapes representing growth and innovation in the In Revenue Capital brand identity.
Mobile view of In Revenue Capital’s investment platform highlighting user interface design.

Next Project

Graphic highlighting ProSupps’ commitment to quality with “Substance Tested / Licensed Ingredients” text.

Prosupps

E-Commerce, B2C

Griflan is a creative studio at the intersection of design, strategy, and compelling storytelling, shaping brands that move culture and leave a lasting mark.

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& inspiring people.

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Services

Industry

Year

2023
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The Challenge We Tackled Together

In Revenue Capital needed a website that could communicate expertise without intimidation, offering both sophistication and approachability for business owners navigating complex capital decisions. The challenge was creating a brand and website that felt smart without overwhelming users—showcasing their knowledge through thoughtful design rather than excessive detail—and building a platform that could function as both a credibility builder and an active resource hub through their insights blog.

How We Made It Happen

We built In Revenue Capital's complete brand identity and website with a "less is more" philosophy. We kept the design intentionally flat but deeply immersive, using big, impactful imagery and strategic white space to create breathing room around important messages. Custom illustrations added personality without cluttering the experience, and we designed a smooth intro animation that sets the tone immediately. Big quotes throughout the site let their expertise speak for itself. We also created a book cover for them and developed a robust insights blog system they continue to use actively. Every loading animation and transition was crafted to make simplicity feel upscale—proving that restraint can be just as powerful as complexity.

What We Achieved Together

We gave In Revenue Capital a site that communicates confidence through simplicity. The flat, immersive design builds trust by staying clear and direct, and the development work adds a level of care that makes even basic layouts feel intentional. The result is a site grounded in thoughtful, lasting design choices rather than trends. Their insights blog has become a true resource, showing how the platform supports their ongoing expertise. The site does what financial brands need most: building trust before a conversation even begins.