Upshop

A single platform that powers total store operations, offering end-to-end visibility, streamlined labor efficiencies and better sales across Fresh, Center, DSD, and eCommerce.

Laptop displaying Upshop platform UI in a dim ambient setting.

Laptop mockup featuring Upshop’s “Fresh Start” campaign landing page designed by Griflan.

Smartphone mockups showcasing Upshop’s app interface and visual identity system.

“Griflan is the ideal creative partner in that they can combine strong design chops with digital, and then demonstrate how pieces of the branding system come to life across even more enablement materials. Through thick and thin, they are Upshop's go-to for brand + digital.”

Mike WeberChief Growth Officer

Dashboard and component design showcasing Upshop’s refreshed digital experience.

Icon and UI design for Upshop’s 360-series modules, part of the full product ecosystem rebrand.

Beyond aesthetics, the work was about solving real problems—clarifying messaging, simplifying navigation, and creating a digital experience that feels effortless for their audience. Every choice, from typography to motion, was designed to make Upshop’s story clearer and their product easier to connect with. The result is not just a refreshed brand, but a tool that drives engagement and supports their growth in meaningful ways.

Outdoor advertising showcasing Upshop’s campaign visuals and color system for retail marketing.

Lifestyle imagery of people interacting, reinforcing Upshop’s human-centered branding.

Branded lifestyle imagery highlighting Upshop’s refreshed visual identity and photography direction.

Next Project

Wooden surface inside a workshop environment.

In Revenue Capital

Venture Capital

Services

Industry

Year

2025

Through thick and thin, they are Upshop's go-to for brand + digital.

The Challenge We Tackled Together

We’ve been Upshop’s creative partners since the very beginning—building their first brand, watching them grow, and celebrating every milestone along the way. But here’s the thing about success: it changes what you need. As Upshop evolved into the dynamic force they are today, their original identity started feeling too small for their big ambitions. They came to us with exciting momentum and a clear vision: they needed their brand to evolve alongside their growth. The challenge? Taking the solid foundation we’d created together years ago and transforming it into something sharper, bolder, and more dynamic—without losing the authentic spirit that got them here.

At the heart of that evolution is Upshop 360, a powerful platform that unifies supply, demand, production, markdowns, and fulfillment into one intelligent system. It optimizes every aspect of store operations—from distribution center to doorstep—giving retailers the clarity, control, and agility they need to deliver smarter, faster, and more efficiently than ever before.

How We Made It Happen

We weren’t starting from scratch; we were building on a relationship and a brand we knew inside and out. Our approach touched everything: strategy sessions that redefined how Upshop speaks to the world, branding that captures their vibrant confidence, and development work that makes every interaction feel effortless. As their business evolved, they needed a new site that could do more than just tell their story—it had to redefine their expanding offerings and spotlight their powerful 360 solutions. We reimagined typography, crafted motion that brings their story to life, and created a digital experience that moves as fast as their business does. Every choice was made to amplify what makes Upshop special while setting them up for the exciting chapters ahead.

What We Achieved Together

The new brand clarifies their messaging, simplifies how people navigate their world, and builds stronger connections between Upshop and their audience. The website now tells a richer visual story—one that bridges the power of the Upshop 360 platform with the customers who use it every day. Through purposeful design, motion, and storytelling, it shows how each part of the 360 ecosystem works together to simplify operations, empower teams, and elevate the customer experience. The result? A brand that’s not just beautiful, but a powerful tool that drives engagement and strengthens Upshop’s mission.