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Mew

The cat coin taking on a dog's world. Its the dawn of a Mew era.

Launch Website
Colorful illustrated scene featuring stylized characters and animals in a playful composition.
Vertical bar pattern showcasing MEW’s signature red, black, white, and green color palette.
Simplified red-on-white MEW wordmark representing the brand core.
Circular MEW logo with red background and black distressed detailing for brand merchandise.
MEW poster mockup displayed on a wall in a modern interior.
Laptop featuring MEW’s tagline “It’s the dawn of a new era” in red and black.
Collection of MEW promotional posters featuring vibrant colors and graphic layouts.
Tall illustration of the MEW mascot wearing red and green attire on a bright red background.
Series of phone screens displaying MEW’s interactive campaign visuals in a dark neon setting.
Graphic text layout for MEW’s brand divisions: Merch, Media, and Partners.
Red-on-black “MEW Tails” logo for the brand’s creative storytelling division.
White background poster reading “Welcome to the Creative Mewniverse.”
Red poster with the tagline “It’s the dawn of a new era.”
Collage of MEW campaign artwork showcasing bold illustrations and brand styling.
Laptop displaying MEW’s homepage design featuring creative campaign visuals.
Red background graphic displaying MEW’s brand manifesto in bold typography.
App interface mockups highlighting MEW’s bold UI and brand storytelling.
MEW app showing content navigation and branding in neon red and green.
Black t-shirt featuring MEW mascot illustration and brand design.
Central MEW hero graphic with bold typography and character illustration.

Next Project

Graphic combining line drawings, textures, and brand color palette.

Handwrytten

B2C, B2B, A.I.

Griflan is a creative studio at the intersection of design, strategy, and compelling storytelling, shaping brands that move culture and leave a lasting mark.

Partnering with ambitious brands
& inspiring people.

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Our following has explode to over 200,000 and counting.

The Challenge We Tackled Together

Mew came to us with real momentum—a rapidly growing community of over 50,000 followers and a mascot their community was already obsessed with. But they had a bigger vision: they wanted a digital experience that could tell their story in a way that felt bold, rebellious, and completely alive. The challenge? Taking their superhero narrative—a cat standing up in a world dominated by dog coins—and turning it into an immersive digital universe that their passionate community could explore, share, and celebrate.

How We Made It Happen

We partnered closely with Mew's talented illustrator to bring their vision to life, developing a complete brand system that captured that rebellious spirit. We crafted custom typography and a refined logo, evolved their color palette, and then brought every illustration to life through fluid, engaging animations. The site became a storytelling experience with spray paint accents that gave it that perfect edge—that feeling of standing up and being heard. But we didn't stop at the homepage. We built a dynamic hub where the community could dive into shorts, explore Mew Tales comics, download stickers and posters, and even play with an interactive laser pointer on the news page. Every detail was designed to make the Mew universe feel real and inviting.

What We Achieved Together

We built a brand that perfectly captures Mew's rebellious energy and gives their community endless ways to engage. The result? A brand that helped their following explode to over 200,000 and counting. From dynamic animations to clever interactive moments and comprehensive content hubs, the site became a place the community actually wants to revisit, share, and champion.